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This month's recipient

American Whitewater

$5,056
Total donations in 2014: $8,750

CLIF Bar was built on the spirit of adventure, and Meet the Moment is our rallying cry. The call to get out there, get moving and celebrate all the awesome moments we experience along the way.

And to help stoke your imagination, inspire you to push yourself and discover new places, we’ve added 20 Adventure Challenges to our packaging. We hope you have fun with them. Show us what happens by tagging your adventures #MeetTheMoment. Every time you do, CLIF Bar will donate $1 to environmental non-profits helping to protect the places where we love to play.

This month's non-profit partner - American Whitewater

Founded in 1954, American Whitewater is a national non-profit organization with a mission “to conserve and restore America's whitewater resources and to enhance opportunities to enjoy them safely.” The organization is the primary advocate for the preservation and protection of whitewater rivers throughout the United States, and connects the interests of human-powered recreational river users with ecological and science-based data to achieve the goals within its mission. http://www.americanwhitewater.org/

 

Non-Profit Giving

 

Each month a different non-profit will be selected to receive the donations.

June: International Mountain Biking Association // July: American Whitewater // August: Leave No Trace // September: Surfrider Foundation// October: Access Fund // November: WinterWildlands Alliance // December: Protect Our Winters