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This month's recipient

Winter Wildlands Alliance

Total donations in 2014: $51,942

Meet The Moment Adventure Challenges

There is an Adventure Challenge on the back of each CLIF Bar.

Can you find all 20?

Check them out

CLIF Bar was built on the spirit of adventure, and Meet the Moment is our rallying cry. The call to get out there, get moving and celebrate all the awesome moments we experience along the way.

And to help stoke your imagination, inspire you to push yourself and discover new places, we’ve added 20 Adventure Challenges to our packaging. We hope you have fun with them. Show us what happens by tagging your adventures #MeetTheMoment. Every time you do, CLIF Bar will donate $1 to environmental non-profits helping to protect the places where we love to play.

This month's non-profit partner - Winter Wildlands Alliance

Winter Wildlands Alliance (WWA) is a national non-profit organization working to protect winter ecosystems and to ensure opportunities for backcountry skiing, snowboarding, snowshoeing and other quiet winter activities. WWA’s national SnowSchool program, a snowshoe field trip and snow ecology lesson for grade school students, operates at 48 sites and reaches more than 29,000 students each winter with a message of winter fun and responsible stewardship for our winter landscapes. WWA has developed a unique program called the Winter Wilderness Stewardship Project that aims to educate and engage a local constituency in wilderness stewardship for Wyoming’s Jedediah Smith Wilderness Area and to utilize this project as a template for better winter management of wilderness areas throughout the country. Visit to learn more.


Non-Profit Giving


Each month a different non-profit will be selected to receive the donations.

June: International Mountain Biking Association // July: American Whitewater // August: Leave No Trace // September: Surfrider Foundation // October: Access Fund // November: Winter Wildlands Alliance // December: Protect Our Winters